It's reported that Victoria Beckham's dVb denim line has been dropped by some top boutiques including the popular Kitson in Los Angeles with the reasons being that the pricey denim isn't selling and Posh has failed to actively promote her line. Kitson owner Fraser Ross says, "We asked her PR people so many times for her to appear but she didn't. Celebrity lines are no different from an album or music tour. They have to be promoted to sell."

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