Matthew McConaughey the fashion designer? According to reports, it's true! Matthew is developing his own line of beachwear and accessories and naming it "j.k. livin" after his production company and personal mantra "Just keep livin'." A rep for McConaughey said "It will be a one-stop shop for everything you need for the beach." j.k. livin will include everything from t-shirts and swimsuits to frisbees and will be available through Matt's website, matthewmcconaughey.com, this summer.

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