Jul 15, 07 12:56 PMHot Hollywood starlet Jessica Simpson launched her much anticipated swimwear line at Mercedes-Benz Fashion Week in Miami yesterday in front of a star-studded audience.
The line included skimpy two-piece bikinis as well as bold colored one-piece suits.
Simpson reportedly played a major role in the design and marketing of the line and was said to have hand-selected the runway models (some of whom were Jessica look-alikes) promoting her designs during fashion week events. The line was co-designed by mom, Tina Simpson.
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